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web design
E-COMMERCE WEBSITE DESIGN · BRAND STRATEGY · COPYWRITING
BUILT TO EVOKE CALM AND CURIOSITY, THE SUBTLE BOTANICALS WEBSITE WAS DESIGNED TO REFLECT THE BRAND’S FOCUS ON INTENTIONAL RITUALS, PLANT-BASED CARE, AND SENSORY STILLNESS. FROM A CLEAN, AIRY LAYOUT TO EARTH-TONED VISUAL ELEMENTS, THE SITE INVITES VISITORS INTO A SLOW, ROOTED EXPERIENCE.
EVERY PAGE — FROM PRODUCT LISTINGS TO THE ABOUT SECTION — IS DESIGNED TO BALANCE CLARITY AND CARE. THE COPY IS GROUNDED IN GENTLE LANGUAGE, CENTERING THE CUSTOMER’S EXPERIENCE WHILE HIGHLIGHTING INGREDIENT INTEGRITY, RITUAL, AND STORY.
MY ROLE:
WEB DESIGN · COPYWRITING · PRODUCT DESCRIPTIONS · PAGE LAYOUT · BRAND DIRECTION · UX STRATEGY
BUILT ON SHOPIFY — DESIGNED FOR CONVERSION
THE SITE WAS DESIGNED TO BE BOTH BEAUTIFUL AND FUNCTIONAL, WITH SIMPLE USER PATHS, INTEGRATED SEO, AND A CALM SHOPPING EXPERIENCE THAT FEELS AS GOOD AS IT LOOKS.
HOMEPAGE HERO — SIMPLE LAYOUT WITH A CLEAR INVITATION TO EXPLORE.
PRODUCT PAGES — DESIGNED FOR CLARITY AND FOCUS ON INGREDIENTS.
MOBILE RESPONSIVENESS — OPTIMIZED FOR SEAMLESS SHOPPING.
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