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ADVERTISING DIRECTOR · CREATIVE STRATEGIST · BRAND PARTNERSHIPS
MINDFUL.ORG & MINDFUL MAGAZINE
I LED NATIONAL ADVERTISING AND SPONSORSHIP STRATEGY FOR OVER 30 ISSUES OF MINDFUL MAGAZINE, THE PREMIER SECULAR MINDFULNESS AND MEDITATION PUBLICATION GLOBALLY. I WAS RESPONSIBLE FOR ALL ADVERTISER CONCEPTS, COPY, CUSTOM CAMPAIGNS, AND ADVERTORIAL SPREADS — REPRESENTING HUNDREDS OF PURPOSE-DRIVEN BRANDS ACROSS WELLNESS, MENTAL HEALTH, MINDFUL LIVING, AND CONSCIOUS CONSUMERISM.
MY WORK BLENDED STRATEGY, DESIGN DIRECTION, AND STORYTELLING TO ALIGN ADVERTISER MESSAGING WITH THE VOICE, VALUES, AND VISUAL LANGUAGE OF THE MINDFUL BRAND — ACROSS BOTH PRINT AND DIGITAL FORMATS.
MINDFUL MAGAZINE REACHED OVER 95,000 READERS PER ISSUE, WITH DISTRIBUTION AT RETAILERS INCLUDING:
BELOW, YOU’LL FIND A SELECTION OF THE COVERS AND ADVERTISING WORK I LED ACROSS MY TIME AT MINDFUL. EACH ISSUE REPRESENTS A COLLABORATIVE, STORY-DRIVEN APPROACH TO CREATIVE STRATEGY AND BRAND ALIGNMENT.
SKILLS: NATIONAL AD SALES · BRAND PARTNERSHIPS · COPYWRITING · CAMPAIGN STRATEGY · CREATIVE DIRECTION · ADVERTORIALS
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